Nepal has one of South Asia's smallest formal influencer markets, worth around USD 4.5 million a year, and almost all of it is negotiated informally over direct messages. MeroClub gives businesses a self serve platform to run paid, PR and hybrid campaigns with escrow protected payments, across more than 5000 verified creators reaching 14.4 million followers.
Bhaktapur, Bagmati, Nepal, 13th Aug 2026 - MeroClub, a creator marketing platform built by Foxbeep Technology Pvt. Ltd., has introduced a self-serve platform that lets Nepali businesses run influencer campaigns directly with local content creators, in a market where much of this work is still arranged privately through direct messages.
Nepal's influencer advertising market is worth roughly USD 4.5 million annually, making it one of the smaller influencer markets in South Asia relative to the country's growing online population.
Much of the spending still happens without formal agreements. Brands negotiate with creators through Instagram messages, payment terms are often agreed verbally, and when a collaboration goes wrong, neither side has a clear process for resolving the issue. Creators may deliver work before receiving payment, while businesses may pay before seeing the final content.
MeroClub was built to reduce that risk for both sides. Campaign budgets are held in escrow and released after the business approves the completed work. Creators are verified before they can apply to paid campaigns, and payments can be made through eSewa, Khalti, or bank transfer.
"Nepali creators have been producing work to an international standard while often being paid as though it were a favour," said Krish Khadka, Chief Executive Officer of MeroClub. "The shortage was never talent or audience. It was the infrastructure. We built the plumbing. A creator needed a way to prove they were real, and a business needed a way to know its money was protected until the work was delivered."
Four Ways to Work With Creators
MeroClub currently supports four campaign formats:
- Cash Campaigns: Businesses pay creators per video based on the creator's tier.
- PR Campaigns: Creators receive products instead of cash.
- Hybrid Campaigns: A combination of cash payments and products.
- Direct Hire: Businesses can approach specific creators and negotiate terms directly, with creators setting their own prices.
Businesses also receive usage rights for content produced through their campaigns, giving them the ability to use approved content across their marketing channels.
Early Growth
Four months after launching, MeroClub has more than 5000 creators on the platform, with a combined reach of more than 14.4 million followers across Instagram, TikTok, YouTube, and Facebook. The platform currently has 72 registered businesses.
Self-serve campaign creation is now being opened to businesses. During the current phase, campaigns are also supported by the MeroClub team, with wider access rolling out to registered businesses.
The company is also pursuing international brand partnerships, particularly with companies serving Nepal and the global Nepali diaspora. Millions of Nepalis live and work abroad, creating an audience that can be difficult to reach through conventional advertising but highly accessible through Nepali-language creators.
About MeroClub
MeroClub is a creator marketing platform connecting businesses with Nepali content creators across Instagram, TikTok, YouTube, and Facebook.
The platform provides escrow-protected payments, creator verification, and campaign management for cash, PR, hybrid, and direct-hire collaborations.
MeroClub is operated by Foxbeep Technology Pvt. Ltd., based in Bhaktapur, Nepal.
Media Contact
Organization: MeroClub
Contact Person: Krish Khadka
Website: https://www.meroclub.com/
Email: Send Email
Contact Number: +9779705516131
Address:Bhaktapur, Nepal
City: Bhaktapur
State: Bagmati
Country:Nepal
Release id:48085
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